Blind dating book pete

That, in turn, helps him find groups of people who are similar to the ones who already like the author or the book.

Pete has articulated many principles which make a lot of sense, even to somebody who didn’t know about demographics and psychographics and who has not worked his way through even a handful of “listening” tools, let alone a hundred or more. The digital marketing menu contains nearly an infinite number of items.

And not knowing that causes lost value two ways: 1.

They don’t have techniques to apply mass optimization across hundreds or thousands of highly differentiated “products”, because the work they do doesn’t require it; 2.

I’ve learned a lot from Pete, but I’ll never catch up to him and I won’t even try.The granularity would frustrate them and they’d freight each ISBN (publishing speak for “SKU”) with too much overhead.That has left most publishers on their own, with service providers delivering some by-title assistance (you can hire somebody to do an author’s tweeting for them), but with the publishers themselves left to sort out how to make maximum use of a book or author’s digital footprint and social media presence to drive sales.This informs the best choices for metadata tagging, of course, but it could also affect a book’s titling.Understanding the book and author’s digital connections and the right language to describe the book you’re selling are “foundational” elements; everything flows from them. The whole concept of marketing “budgeting” needs to be rethought.

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