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Statistics help us turn data into information, allowing us to make informed and rational decisions and that's exactly the purpose of this article.We're huge fans of search engine marketing, but not everyone believes in its potential for growing a business, either through Search Engine Optimisation or Paid Search Marketing - which means an Ad Words focus in many countries.Moz have a great interactive SERP feature graph that allows you to select SERP features that are important to you and see the percentage of queries that shows that particular feature.For example, results from HTTPS domains have gradually seen higher exposure on SERPs from roughly 74% to 75.5% within the last 30 days.Knowing whether your target audience is searching via desktop or mobile is vitally important for knowing how to set out your landing pages.
This again reinforces the fact that Google is the market leader, however, it also highlights that the "Others" such as Yahoo, Bing and Baidu etc still hold a large audience and it would be silly to simply ignore them (averaging between 5-10% market share).
Badui only holds 5.44% market share with Yahoo and Bing holding less than 1% each.
In 2017 46.8% of the global population accessed the internet and by 2021 this figure is projected to grow to 53.7%.
Other features that are measured include Ad Words, related questions, reviews etc.
Ad Words that are displayed at the top of the SERPs is shown for 48.6% of queiries, verifying that businesses should focus their wider efforts on all aspects of search engine marketing and not just SEO.