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On the plus side, there will soon be a hole in the market for someone making another non-match dating site.
In my mind, this is like if Priceline/Orbitz/Travelocity bought Hipmunk.
I use it quite a lot when bored and fancy chatting to someone new.
Is the idea with Hipmunk to make it a profitable business and just grow it holistically, without an eye to acquisition? You're right, major congrats to the Ok Cupid team, and there are certainly precedents for large companies not screwing up too much with things they've bought.2010 saw record growth both for Match and Ok Cupid, and we believe coordinating the adjacent business models will help fuel continued growth for both.This acquisition therefore goes a long way toward our objectives of bringing new people into the online dating world, offering the ability to meet in whatever type of online setting, and at whatever commitment level, our members desire, and facilitating a seamless evolution of the online dating experience without ever having to leave our portfolio of sites."Members of Ok Cupid, get ready to be upsold.I look at it this way: online daters and the Internet generally will probably be worse off for this eventually, but is paying the OKCupid guys and despite all the value they've created over the years (in dating and outside of it -- watching them from afar has been an education in SEO/marketing), nobody else is running forward to put million in their pockets.Given the culture at Ok Cupid my dream match  for such a purchase was Amazon - that would have been cool & interesting hookup .
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But, a liquidation event can often lead to the mission being hurt.