Melanie Shreffler, senior editorial director of “The Cassandra Report” by Engine Group, which looks at emerging trends and youth behavior of people ages 14 to 34, found that platforms are looking to give a more realistic experience to win over more users.“People want the other person [they meet] to be real and not just some online façade,” she says.Reports say there are anywhere from 2,500 to 8,000 online dating platforms worldwide, all with their own unique claim or angle to attract users.Pew Research Center reports that while few users were online dating in 2005, 15% of all Americans have used online dating sites or apps at some point as of 2015. Pew also recently reported that the share of 18-to-24-year-olds who use these platforms has nearly tripled from 10% in 2013 to 27% today.The ultimate Anglophile love story, the couple met while Rebecca was studying in England. A short time later, Ben migrated to America, and the two got married."We got married and we had a lot of matches at our wedding. And from that we kind of had this idea that we could start something where more people could meet," says Rebecca.
Squishing aside, the increased interest has meant huge revenue.
He’s worked with websites like Plentyof and and has seen the industry through multiple eras, from the early days of online personals to companies scrambling for mobile relevance.
Competition has grown along with the size of the industry.
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