Seeking online dating
The integration of events to meet new people nearby makes Facebook more of a competitor to the social platform Meetup, rather than a competitor to a pure dating app like Tinder.
Most online dating apps already sync your profile with your Instagram or Facebook account on an opt-in basis.
Meanwhile, the 22% sell-off of Match Group shares based on the Tuesday announcement seems exaggerated and is a buy opportunity. Facebook (FB) will be entering the online dating industry later this year by adding a dating layer to its main mobile app.
However, Facebook’s take on dating is more community-focused, with integrations for the events and groups you’re a part of on the platform.” Facebook will be integrating a special groups section into the dating feature.Facebook would be able to offer a streamlined experience for those who are already willing to connect social media with their online dating persona.But Facebook probably won’t be able to win over those who would rather keep their social media separate from their dating profile.There is a good reason Tinder is one of the most grossing non-gaming apps on the planet.People enjoy the app and see value in its Tinder Plus and Tinder Gold subscription features.